The holiday season is one of the most anticipated times of the year. Not only does the season bring with it a magical vibe, but it can also be one of the most lucrative and profitable seasons for small business owners. JiffyShirts loves supporting small business creators, and we have compiled a list of tips to help you end the year with a bang.
Check Local Creator Groups
Local creator groups can make networking with other small business owners in your area easy. You'll often find information about holiday markets in these groups. Holiday festivals allow you to show off your inventory in person. You'll also get the chance to talk with customers face to face. Don't forget to bring a few business cards so you can share your online shop with them to make additional sales. Sending customers to your website also allows you to handle personalized sales.
Looking for T-shirts your customers will love? We recommend the Gildan G500 Adult Unisex Heavy Cotton T-Shirt. It's perfect for all your holiday heat transfer projects. It also comes in a wide range of colors, so you can get creative with your designs.
Promote Items on Social Media
Promoting your online shop on Facebook and Instagram is also a great way to boost your holiday sales. More customers than ever are turning to the internet for holiday shopping. You can use Facebook to share sales or discount codes with your followers. Customers are always looking for great deals during the holidays. Offering them discounts for placing larger orders can help you both save!
Instagram is ideal for sharing photos or close-up videos of your products. Create photo reels that show off your favorite or top-selling designs to encourage followers to choose your small business for holiday season shopping. Both Facebook and Instagram also allow you to share your small business's personality. You can use your social media accounts to let potential customers know who's creating their designs.
Are cozy sweaters and hoodies part of your holiday inventory this year? Check out the Gildan G180 Adult Unisex Heavy Blend Fleece Crew if you need a sweater perfect for winter mornings spent around the fireplace. The Delta 90200 Adult Unisex Fleece Hoodie is a favorite for staying warm from Thanksgiving through the New Year.
Ask Family and Friends to Support You
Ask family and friends to support your business by sharing your products or posts with their followers. This doesn't cost them anything and can greatly increase traffic to your online shop, earning you more customers. You might even discover your family and friends are more willing to promote your products during the holiday season because they're feeling festive.
You can always thank them with their own customized T-shirt. The Comfort Colors C1717 Adult Heavyweight RS T-Shirt is great for heat transfer projects.
Expand Your Inventory
Expanding your inventory can help you attract even more customers. Customers are also more likely to place larger orders when you have other products for sale. Branching out to sell items such as totes or hats can help you maintain consistent sales, even when your other products sell out. The more products you sell, the more your customers are likely to spend with each order.
Your customers will love pairing a bright Big Accessories BX880 Unisex 6-Panel Twill Unstructured Cap with a matching HTV T-shirt. Canvas totes are also a hit for both parents and students. We recommend the Port Authority BG206 Active Sling Pack. Other great items sure to be a hit with your customers include aprons and towels.
Plan a Holiday Season Sale
Customers are often bombarded with marketing messages from businesses all season long. Cut through the noise and encourage people to buy from you by offering them a discount. You don't necessarily have to reduce your profits to plan a holiday sale either. Offer customers a percentage off if they order a certain number or value of items.
Give customers who spend a certain amount free or reduced shipping. You could also throw in a free item for customers who spend a large amount. Customers love getting freebies, and a Port Authority TW60 Waffle Microfiber Golf Towel or Liberty Bags FT001 Insulated Beverage Holder are both great incentives!
Make Sure You're Stocked Up
The busy shopping season can slow down delivery times and stall packages. You might lose out on sales if you're unable to deliver items by the holidays. Speed up your processing by stocking up on all the items you need ahead of time.
Make sure you grab all the T-shirts and hoodies you'll need before advertising your products. Get a wide range of sizes and colors so you can accommodate all your customers. If you plan to host a holiday sale, ensure you have extra discount items. The great thing about stocking up ahead of time is you can qualify for bulk discounts. JiffyShirts offers exceptional discounts when you order a minimum amount, which can help you reach your best holiday sales yet.
The holiday season has the potential to be the most profitable season of the year. Planning ahead, stocking up on products, and offering customer discounts are a few ways you can boost your sales. Prepping for holiday orders can also prepare you for a smooth transition and more customer sales in the new year.